Broccoli Supply – 6.11.24

Recently, we have observed a significant tightening of broccoli availability across key growing regions, including Salinas, Santa Maria, and Mexico. This supply constraint is primarily driven by lower yields resulting from several quality issues affecting the crops.

Key Factors Impacting Broccoli Supplies:

Quality Issues: Growing fields are currently experiencing multiple quality problems such as pin rot, yellow bead, hollow core, and decay. These issues are severely impacting the overall yield, with many affected heads being left behind during harvest.

Weather Conditions: In Mexico, warmer weather conditions and recent hailstorms have further exacerbated the supply situation, leading to tighter availability.

Expectations Moving Forward:

Over the next couple of weeks, we anticipate continued tightness in broccoli supplies from Salinas, Santa Maria, and Mexico. This is expected to impact availability and potentially influence pricing.

What This Means for You:

  • Supply Management: We recommend planning your broccoli needs carefully during this period. Consider adjusting your menu offerings or seeking alternative vegetables to ensure consistent supply for your customers.
  • Communication: Stay in close contact with your account manager and customer service team for updates and to explore potential substitutes or solutions tailored to your specific needs.

Seashore Fruit & Produce Co. in partnership with PRO*ACT will continue to keep you updated on this market and source the freshest products available to us.

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